Honey Jar Business Card

Below are the honey jar labels I designed as a kind of business card. Instead of leaving an actual business card with potential sponsors he could given them a jar of his own “100% homegrown Jozi Honey”, with his details and such on the bottle.

The label would be printed on a clear vinyl sticker, 65mm x 130mm, it will wrap around the bottle but the delicious honey would still be visible inside.

I will print out the label to make sure it fits the generic honey jars Ivan uses to bottle his honey.

 

(note: The personal details on this label are fictitious)

Mock up credit: Dmitriy Markov (29 March 2015)

Completed Brochure Design

I have just completed the brochure design. I based it on the same style as the booklet and used the same visual elements, such as the pattern, basic grid and typeface.

I designed it so that each panel is a perfect square and two brochures can be printed on a single A3 page.

I will suggest that the brochure is printed on 180gsm matt paper, although a semi-gloss paper will also look fine.

I think I should do a test print of the booklet and brochure to see that all the elements are working alright. Hopefully my home printer will not mess it up too badly.

 

Final BeeHaven Booklet Design

I am finally done with the booklet design – yay!

I have made all the revisions and added content which Ivan asked for, such as: adding a cut-away view of the hive, a section of how to catch a swarm of bees as well as some changes to the content of the honey and beeswax harvesting section.

The final PDF document has colour bars, crop marks and a 3mm bleed.

I will suggest to Ivan that he prints the booklets on 120gsm matt paper.

 

Update

The guide book has taken up most of my time, but the end is insight!

I have 2 more double page spreads to go before I can move on to polishing the overall design of the booklet and then, hopefully, I can start with the in-store advertising and the presentation template for Ivan.

Developing an Illustration Style

 

Final Logo BeeHaven Design

The BeeHaven logo design has been finalised, although I do need to get confirmation from Ivan that we will be using the name BeeHaven (as in a safe place for bees) rather than BeeGin, which is problematic as it is read as: Bee & Gin.

The final design is based on the unique features of the hives deisgn and structure.

The hives are constructed using practical materials, concrete and cardboard, the hives also have grooves in the structure reflective of the interlocking hexagonal shapes found in hives.

I have considered this in the logo design, the grooves are reflected as well as the solid and industrial feel of the hives. The angled lines are suggestive of a roof while a hexagonal based reflects honey combs. Helvetica Neue has been used in two weights, the typeface is beautifully structured and clean and compliments the logo style and brand identity.

Initial Logo Designs

Worked on quite a few logo designs but none of them felt quite right and did not effectively depict Ivan’s hives or the overall feel of the brand.

I eventually chose to focus on what makes the BeeHaven hives unique… and so attempted to capture the look and feel of the hive designs in the logo.

Stylistic References

1. Killer Bees Playing Cards – Backbone Branding & Stephan Azaryan (https://www.behance.net/gallery/31413413/Killer-Bees-Playing-Cards)
2. BEELoved Honey – Tamara Mihajlovic & Njegos Lakic Tajsio (https://www.behance.net/gallery/7297839/BEEloved-honey)
3. 99U Conference Branding – R Brandon, JK Glei & M Corea (https://www.behance.net/gallery/99U-Conference-Branding-Collateral-2013/8906395)
4. Wild Honey Packaging – Yinsersi Gonzales (https://www.behance.net/gallery/31286521/Wild-Honey-Honey-Packaging)
5. Kyekyong Editorial – Eunsun Park (https://www.behance.net/gallery/17129207/Kyekyong-Editorial)

Who is the Target Audience?

While the hives are currently in the user testing phase, I have identified 4 distinctly different target audiences.

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1. Urban beekeepers – they do not have many resources, beekeeping could be a source of income for them once the hive is set up and producing honey. They may or may not have matriculated at school and could possible not afford expensive beekeeping equipment. But, they are keen enthusiasts, aspirant and entrepreneurial. They require affordable and easy-to-use solutions.
2. Hobbyists – they have the time and resources required to start keeping an apiary as a hobby. They are most likely retired people looking to occupy their time and possibly housewives/husbands who do not have to work daily.
3. Environmental Enthusiasts – people who are passionate about the environment and want to start beekeeping in order to help save the ever-decreasing bee population. They may or may not have may resources and will not necessarily stay in an urban, area but could reside in a rural area. They are concerned with practicalities rather than aesthetics.
4. Commercial beekeepers / Commercial Farmers – people who make a living cultivating beehives and either selling the bees as pollinators to farmers or to harvest and sell honey, beeswax etc. Farmers also fall into this category as we aim to promote beekeeping amongst farmers. The benefits are that they do not have to buy the bees and can cultivate the hives themselves and could harvest the bi-products and sell them as an added sources of income.  They require practical and affordable solutions which can be used on a large scale.

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The target audiences vary and require slightly different things from the product/brand. Taking this in to consideration, I have opted for a Modernist approach, choosing to create practical solutions, from a neutral perspective. In this way I can satisfy as many of the target audiences as possible using a single visual identity. I will be looking at modernist designs when creating the various deliverable.